For UK marketplace & ecommerce sellers
The real profit on every product, in every store, side by side. Find out which SKUs and stores make you money and which quietly lose it.
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Margin overview
Last 30 days · all stores · sample data
Net revenue
£48,210
+12.4%Net profit
£9,874
+8.1%Net margin
20.5%
−0.9 ptsSKUs losing money
3
+1 this monthNet margin by store
Biggest winners & leaks
Net margin · SKU × store
| SKU | Amazon | B&Q | The Range | Debenhams | Tesco | Argos | TikTok Shop |
|---|---|---|---|---|---|---|---|
LL-1 Lazy-Leaf Blower | 34% | 18% | 21% | 26% | 15% | 23% | -6% |
PB-3 Garden Rake | 29% | 25% | — | 19% | 11% | 27% | 12% |
HS-12 Hose Reel 30m | 8% | 31% | 19% | — | 6% | 17% | — |
PL-7 Planter Set (3) | 22% | 14% | -2% | 16% | 9% | — | 9% |
Outlined cell = the most profitable store for that SKU.
Where you sell
Built around the marketplaces UK sellers actually use, not just Amazon and Shopify.
Why Margin Hero
01
SKU by SKU, store by store
Compare the same product across every marketplace at a glance. Spot where it earns and where it bleeds.
02
Every cost counted
Channel fees, refunds and return postage, couriers, landed cost, packaging and overheads. Gross and Net kept apart, so you see both. Ad spend coming soon.
03
Multi-store, multi-platform
Two eBay stores? Three TikTok shops for different brands? No problem. Every store is tracked on its own, with its own VAT setting.
04
Flexible where it matters
Costs that change over time, bundles and multipacks, courier price lists, overheads shared your way, and your own margin colour bands.
05
UK VAT, done right
VAT-registered or not, zero-rated products, per-product rates. Handled properly, not assumed away.
06
Just margin
No PPC bidding, no review requests, no CRM creep. One job, done properly, so you can trust the number.
Pricing
Every feature is on every plan. You only pay based on your monthly orders: every channel, unlimited stores and SKUs, no per-channel or per-SKU fees.
Solo
£9/ month
Billed monthly · ex. VAT
Up to 250 orders / month
For smaller and newer shops, e.g. a TikTok or Etsy side business.
✓ Every feature included
Join the waitlistStarter
£24/ month
Billed monthly · ex. VAT
Up to 2,000 orders / month
For sellers getting serious about margin.
✓ Every feature included
Join the waitlistGrowth
£44/ month
Billed monthly · ex. VAT
Up to 6,000 orders / month
For growing multichannel shops.
✓ Every feature included
Join the waitlistScale
£79/ month
Billed monthly · ex. VAT
Up to 20,000 orders / month
For established, high-volume sellers.
✓ Every feature included
Join the waitlistEnterprise
Let's talk
Custom pricing
20,000+ orders / month
Over 20,000 orders a month? Let's talk.
✓ Every feature included
Get in touchStop guessing yours. We're building Margin Hero now: leave your email and we'll tell you the moment it's ready.
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